Join us for some important work, education, great fun and networking!

Topic: Speaking Their Language: Understanding Personalities to Create Exceptional Member Experiences & Grow Membership
Speaker: Brad Anderson, Blueprint Training

Every member interaction is an opportunity to strengthen relationships, build loyalty, communicate value, and reinforce the importance of your association. The challenge is that every member—communicates, makes decisions, and defines exceptional service differently.

In this engaging and interactive 90-minute session, participants will discover the four Bird personality styles and learn how to quickly identify communication preferences, adapt their approach, and create connections with members, prospective members, volunteers, sponsors, exhibitors, and fellow team members. 

Participants will also explore how understanding personality styles can strengthen membership conversations. By recognizing what different personalities value and how they make decisions, association professionals can better communicate the benefits of membership, build value, overcome resistance, and turn more prospective members into engaged members.

Through practical examples, audience participation, and real-world scenarios, attendees will leave with simple techniques they can immediately apply to improve communication, strengthen service, increase membership opportunities, handle challenging conversations, reduce misunderstandings, and deliver memorable experiences. 

Participants will learn how to:

• Discover their own Bird personality style through a personal assessment.
• Recognize the four Bird personality styles in everyday interactions.
• Adapt their communication style to better connect with different personalities.
• Identify what different personality styles value when making decisions.
• Tailor membership conversations to better communicate value and increase the likelihood of gaining new members.
• Build stronger relationships with members, prospective members, volunteers, sponsors, and colleagues.
• Respond more effectively to questions, concerns, objections, and difficult conversations.
• Create memorable experiences that strengthen engagement, trust, loyalty, and member retention.

Cost:
Member - $45
Nonmember - $75

About our Speaker: Brad Anderson

Founder and President of Blueprint Training, Brad is an internationally recognized speaker, trainer, and customer experience expert with more than 25 years of experience helping organizations elevate customer service, strengthen leadership, and increase sales. 

Drawing on leadership experience with The Ritz-Carlton Hotel Company, Hilton Hotels, and Signature Worldwide, Brad delivers energetic, content-rich presentations that combine practical strategies, humor, audience participation, and real-world examples. His programs consistently receive outstanding evaluations because attendees leave with ideas they can immediately put into practice. 

As a keynote and breakout speaker, Brad also partners directly with organizations across a wide range of industries—including associations, government, aviation, utilities, multifamily housing, industrial manufacturing, hospitality, healthcare, tourism, and contact centers—to help teams elevate customer service, strengthen leadership, and increase sales. Whether presenting a keynote, breakout session, or full-day workshop, his goal is simple: provide practical tools that inspire people to deliver exceptional experiences and achieve measurable results.

Pending Approval for CAE credit.

The Annual Meeting of the Arizona Society of Association Executives (AzSAE) will be held in conjunction with the November meeting.  Participants that register for the meeting will automatically be registered for the Annual Meeting at no additional charge. 

Registration closes Nov. 10.