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Annual Meeting: The Power of Member Engagement
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When: 11:30 am
Where: Hilton Phoenix Chandler
2929 W. Frye Rd.
Chandler, Arizona  85224
United States
Contact: Admin

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Registration for this event has ended.

Moving Your Brand from Like to Love: The Power of Member Engagement

One of the biggest challenges we all face these days is engaging and retaining members. During this interactive session you will see how you can take your brand from one that your members merely like to one that they can truly love and you will learn the difference between loyalty (a rational behavior) and true member engagement (which is irrational and emotional behavior).

You will leave with a richer knowledge of what high value engagement really means and the important steps you can take to turn your members into more engaged lovers of your brand.

About Our Speaker
Karen McSteen
, founder of brandMatters, has spent more than two decades developing distinctive brands and helping organizations build customer loyalty, increase awareness, and strengthen their competitive position.

Karen focuses on developing an organization-wide, brand-centered approach for her clients, a highly effective strategy she honed in her leadership roles as AOL’s Senior Vice President of Brand Strategy and Brand Vice President at Marriott International. As a results-driven and accomplished branding and business strategist, Karen collaborates with clients across a broad range of industries—including travel, hospitality, education, media, technology, and nonprofit—to achieve business objectives.

Some of her clients include the Ritz-Carlton Hotel Company, Loews Hotels, E! Entertainment Network, Discovery Communications, the University of Maryland Smith School of Business, the U.S.Travel Association and the National Restaurant Association.

November 2, 2017
NEW Location:
Hilton Phoenix Chandler
2929 W. Frye Rd., Chandler, AZ  85224

Member Price: $35.00
Non-Member Price: $50.00

Members, please log in to register at member rate.

Cancellation and Refund Policy

Cancellations and Refund requests must be received in writing to 72 hours prior to an event. No refunds will be issued within 72 hours of the event. All no-shows will be charged and/or invoiced.

AzSAE is a CAE Approved Provider.  The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal.  There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

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