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LIVE WEBINAR: Inside Out Marketing for Your Association
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When: 10:30 AM
Where: United States

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LIVE WEBINAR: Inside Out Marketing for Your Association
Presented by Michael DiFrisco

If you understand the importance of developing your foundation—your brand strategy—you should have a grasp of your INSIDE REALITY, those attributes that make your organization relevant, authentic, and differentiated. Now it’s time to reflect your Inside Reality in your OUTSIDE PERCEPTIONS—your marketing and communications. That’s the essence of Inside Out Marketing and it’s critical for both getting and keeping of members and supporters. 

Learning Objectives:
• Learn how to authentically capture the attention of your target audience without looking like a commodity through a balanced combination of advertising, marketing, PR, and word-of-mouth.
• See how the old “marketing funnel” is dead and why the “marketing hourglass” is the new lens through which you should be looking at your marketplace.
• Learn how to leverage and facilitate the prospect’s information gathering and decision-making processes to your best advantage by using the Inside Out formula for powerful marketing.

$45 for Members
$75 for Non-Members

Click here for more information and to register.

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