Topic:  Strategic PR for Associations: Building Trust, Credibility, and Resilience
Speaker:  David Leibowitz, President and Founder of Leibowitz Solo  

Today association leaders face increasing scrutiny from members, stakeholders, elected officials, and the media. In an environment where perception can shift overnight, a strong public relations strategy is no longer optional. It's a must to maintain the health and credibility of your association. This one-hour session provides a practical, real-world roadmap to developing and managing your association’s public image. 

Key Takeaways:

· Design a practical public relations framework tailored to an association’s mission, membership base, and strategic priorities.

· Identify vulnerabilities and opportunities affecting organizational reputation and translate them into actionable communication priorities.

· Develop core messaging that stays consistent across leadership, staff, and external partners, even during moments of pressure.

· Build a proactive media relations strategy that positions the association as a trusted, authoritative voice in its sector.

· Manage crisis scenarios effectively, including how to prepare internally, communicate transparently, and protect long-term organizational credibility.

· Implement a sustainable PR plan that team members can maintain regardless of budget size or staffing constraints.

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About our Speaker:

David Leibowitz, President and Founder of Leibowitz Solo

David Leibowitz is a veteran journalist, public relations strategist and the founder of Leibowitz Solo, one of Arizona’s leading firms for crisis communications, political consulting, and earned media strategy. Since launching the firm in 2009, he has advised governors, mayors, members of Congress, tribal governments, Fortune 500 companies, public safety organizations, and some of the state’s most influential associations and nonprofits. Before entering consulting, David spent two decades as an award-winning journalist and broadcaster, serving as a columnist for The Arizona Republic, the East Valley Tribune, and The Trentonian, and appearing on KTAR, KFYI, KPNX-TV, KNXV-TV, and KTVK-TV. His journalism career earned him multiple honors as Arizona’s best news, sports, and feature columnist. David previously served as creative director and vice president at Moses Anshell, where he helped lead one of the Southwest’s top advertising agencies to more than 75 local, regional, and national awards. His work across print, broadcast, digital, and social media

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