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2017 February Newsletter


Letter from the President

On behalf of the AzSAE Board of Directors, Happy New Year and thank you for your membership with AzSAE! I'm honored to serve as AzSAE President this year and am thankful for the support from past-presidents and board members. Throughout the final months of 2016, I had the opportunity to discuss the association and our community relationships with current and former board members. We are pleased to continue with the trajectory set by past leadership and will offer networking, educational, and profession-enriching activities throughout 2017.

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AzSAE is Proud of Our Newest CAE's

The Society is pleased to announce two new members have earned the Certified Association Executive (CAE) credential! Congratulations to Susan Stein Kregar, CAE (Owner, Desert Lotus Group) and William L. Peterson, MBA, CAE (Director of Finance & Administration, National Speakers Association). Thank you both for pursuing excellence!

Interested in seeking your CAE? The Society is interested in connecting you with materials and existing study groups. Please get in touch at Click here for additional CAE resources.


February Luncheon Summary


Our February Luncheon was hosted by BOSS Pizza in Scottsdale. For those that went, I'm sure you were impressed by their immense layout, full menu, and potential for meetings big and small. Another attractive feature of BOSS Pizza's  downtown Scottsdale location is accessible and available parking! Follow BOSS Pizza on Facebook.

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Featured Event


3rd Annual AzSAE Golf Tournament
Who has the best association Golf Team? Join us and compete with a team from your organization and compete for the top awards in our Challenge Cup Flight or just for fun in our Booster Play Flight. Registration and Sponsorship available now!

Friday, May 19 / 1:00pm
McCormick Ranch Golf Club
7505 E. McCormick Pkwy., Scottsdale, AZ  85258

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Upcoming Events

Educational Luncheon: Proposition 206: Wolf in Sheep’s Clothing

March 2 / 11:30am-1:30pm
LIVE WEBINAR: The Fine Art of Cultivating Member Relationships
March 9 / 11:30am
LIVE WEBINAR: Social Media Analytics
March 23 / 10:30am
LIVE WEBINAR: How to Become a High-Performance Association Executive
April 5 / 10:30am
Social Mixer - Doubletree by Hilton Phoenix - Tempe
April 6 / 5:30pm-7:30pm
Educational Luncheon
May 4 / 11:30am-1:30pm

Executive Getaway in Prescott, AZ
July 28-30

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Using Mirror Surveys to Increase Board Awareness and Staff Effectiveness

by Larry J. Seibert, Ph.D.
How often have you heard a Board member decry member surveys?  “We don’t need to waste our time and money on another member survey, we know what our members want.  We hear from them all the time.”  Sometimes the most vocal members represent the majority of members, but often times they do not.

Mirror surveys can be administered to Board members to show them where they are in synch with the membership and where they are not.

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New Member
Karen Bach, National Speakers Association
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Beverly Giardino, Arizona Dental Association, AzSAE Treasurer
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Congratulate Membership Anniversaries and Welcome New Members
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Thank You to Our Key Partners



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