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2019 Fall Newsletter

Fall 2019 AzSAE Newsletter




2019 Executive Leadership Forum 

Thursday, September 26, 2019 | 8:30 am - 4:00 pm

DoubleTree Suites by Hilton Hotel Phoenix | 
320 N 44th St | Phoenix, AZ 85008

AzSAE Member - $99 / $75 Additional staff (requires one registered member at full rate)

Nonmember Guest - $125
Tradeshow: AzSAE Member $195 | Nonmembers $250 (download form here)


Join us for a day of leadership focused education with AzSAE! This one-day conference and tradeshow provides association professionals at all levels with the opportunity to refine their knowledge base, evaluate their current practices, discuss challenges and solutions and connect with the leaders, thinkers and doers in the nonprofit community. 


- Non Profit Basics for Associations – A few basics every nonprofit organization should know about accounting and compliance presented by Kristina Morgan, Sechler Morgan CPAs PLLC
- Nonprofit Fundraising 101 - Best Practices and Current Trends presented by Ben Powers, Powers Young & Company

- When Membership is King: How Shifting Your Focus Can Help Shape Your Future presented by Kristen Merrifield, CAE, Alliance of Arizona Nonprofits
- Online Networking - Using Social Media to Advance Your Mission, Attract Donors, and Make an Impact presented by Wendy Anderton, Global Ties Arizona


Partnerships and Joint Ventures Among Nonprofit Corporations

Associations and other nonprofit corporations often enter into partnerships and joint ventures with other nonprofits.  The presentation will address the key business and legal issues that should be addressed when your organization enters into a partnership or affiliates with another nonprofit.

Speaker: Richard C. Onsager, Onsager, Werner & Obert, P.L.C.

Thursday, November 7 | 
11:30 am - 1:30 pm

OdySea | 9500 East Via de Ventura | Scottsdale, AZ 85256

Members $40 / Non-Members $60




 2020 Board Slate

The AzSAE Nominating Committee, chaired by President Debbie Webber, CAE, is pleased to announce that the following AzSAE Members have graciously accepted a nomination to serve as a Director on the AzSAE Board of Directors beginning January 2020 through December 2021:

Dan Bogert, Arizona Restaurant Association (R) 
Brent Davis, Group Management Inc. (R)
Leigh Goldstein, Arizona Technology Council (R)
Debbie Hann, Arizona Small Business Association (R) 
Suzanne Jones, Association of Energy Services Professionals (R) 
Keri Rhinehart, Arizona Highways Television/Lonetree Productions (A)
Janine Skinner, One Community Foundation (R) 
Jeff Witt, Crowne Plaza San Marcos Golf Resort (A)
Simona Wong, Clear Channel (A)

If elected, the above candidates will join the following Directors currently serving through 2020:

Wendy Anderton, Global Ties of Arizona (R)
David Drennon, Arizona Lodging & Tourism Association (R)
Debbie Webber, CAE, American College of Physicians - Arizona (R)

(R)  Regular Member / (A) Associate Member

The final slate of AzSAE Board of Directors will be presented to the membership at the AzSAE Annual Meeting on November 7, 2019.


55th Annual Awards Gala and Celebration


The McCormick Scottsdale
7421 N Scottsdale Rd | Scottsdale, AZ 85253


Wednesday, December 4

6:00 - 7:00 pm - Reception and Silent Auction
7:00 - 9:30 pm - Dinner and Awards


Tickets are available for $70 member $80 non-member

Nominate someone for an award, donate, become a sponsor or register to attend!



On August 12th, AzSAE held a reception for its members who were attending the Annual ASAE Meeting & Exposition in Columbus, Ohio.  Nineteen attendees gathered at the Hyde Park Prime Steakhouse Bar to take advantage of the opportunity to connect with other members over drinks and light refreshments.  Couldn’t make it to Ohio?  Check the AzSAE website for upcoming educational programming and social events



Executive Getaway Recap
ot but Cool Getaway in the Desert!

AzSAE held its annual Executive Getaway and Destination Showcase in mid-July in Tucson this year and the event was overflowing with practical information, outstanding site visits, fabulous food and drink and exceptional networking. The focus of this getaway was board governance, roles and responsibilities and how to get your board re-engaged.. The packed weekend included visits to Harrah’s/Caesar’s for a delicious lunch and visit followed by Hacienda Del Sol where we enjoyed the historical aspects, nature and wonderful hospitality for two nights. A side trip to the University of Arizona included a tour of the Flandrau Planetarium, lunch at the Main Gate and a visit to Marriott University Park Hotel. The Westin La Paloma taught is to ‘eat well,’ ‘be well,’ sleep well’ at their exceptional property The Lodge on the Desert is an historical jewel in the middle of Tucson but it felt like a special oasis. On Saturday evening we were all treated to a reception and tour of the most unique home and personal collections of Brent Davis and Sunday morning wrapped up with a fabulous brunch at the Ritz-Carlton Dove Mountain. Make a point to register and attend next year’s event – you will learn a lot, enjoy the destination, reconnect with colleagues and make some new friends! 




May - September 2019

Rob Fullmer, Arizona Craft Brewers Guild
Vanessa Gonzalez, City of Mesa
Patsy Todd, SEVRAR
Janice Yates, Embassy Suites by Hilton Phoenix Biltmore



Meet Lisa Zarda, CAE, CNAP, Executive Director of the United States Swim School Association (USSSA).

USSSA is a 501c6 trade association that just celebrated 30 years in 2018. Our vision is lifelong safety, health and enjoyment of the water for all through quality aquatic education. Our membership is comprised of privately owned swims schools across the country and around the world teaching kids and adults how to swim. We currently have 515 swim school members and our core purpose is to provide resources to assist our members in achieving their goals in the learn-to-swim business.
USSSA holds two national events annually, a Spring Workshop as well as a National Conference. Our Spring Workshop offers our member owners, managers and instructor leaders the opportunity to learn best practices and build their network in a more intimate setting. This event typically has around 130 attendees and about 6 – 10 vendors that service this industry. Our National Conference, held in the fall, is our flagship event typically bringing 300 – 350 member owners, managers and instructor leaders together to learn from leading keynote presentations and celebrate our volunteers.  This event includes an expo hall with over 40 vendors. We’ve also recently added Owners Circle events to our calendar that allow our member owners to connect on a deeper level and make lifetime friendships with others that understand their business. Typically hosting 20 – 30 people, we’ve been on a cruise, spent a weekend in downtown Chicago and will be traveling to Bali next January.
The USSSA also works closely with the Australian Swim School Association (ASSA) which affords us the opportunity to expand upon best practices, sharing with and learning from our friends down under. Our members regularly speak at ASSA conferences in Australia and the two associations share hosting of the International Swim Schools Conference. The International Conference will take place this January in Singapore followed by Hawaii in 2021.
USSSA publishes a quarterly magazine, Ready Set Swim, that shares informative articles on running a successful learn to swim business. We also recently updated our online platform to expand upon our training offerings while making it easier for members to manage their staff’s use of the platform. Our two flagship courses include an Infant Toddler Course (for those that teach babies) and a Special Abilities Course (for those that teach kids and adults with special abilities). These courses have an online component and well as a full day training that we offer at our events, or that can be brought in to a member swim school. 
Water safety is a passion for our members as they work within their communities to educate the public on proper water safety. In preparation for the summer holidays this year, Lisa was able to participate in a Just Add Sprinkles podcast for moms, you can check it out here:
AzSAE provides Lisa with the opportunity to learn and grow in her profession. It helped her find her job in Arizona when moving across the country over 13 years ago, develop skills allowing her to earn her CAE in 2010 and has supported her growth as she took on her first Executive Director roll in 2017. Lisa’s favorite part of AzSAE is the Executive Round Table because it allows her the opportunity to learn from others as well as help others on a deeper level. 
Lisa graduated from Carthage College with a Bachelor of Arts in Exercise & Sport Science with an emphasis in Recreation Management and a minor in Business. Starting out from college working for a tour company, she got her first taste of the association profession when she moved to Milwaukee in 1999 and started working at the Associated General Contractors of Greater Milwaukee in membership and education. Moving to Arizona in 2006, she became general manager for the American Association of Cosmetology Schools where she served in that roll for 11 years. She has enjoyed this latest move to the executive director role, each time building upon what she has learned and noticing commonalities even in unrelated industries. 
Fun Facts
-          Has a supportive husband of 15 years, Ken
-          Has a daughter who is 9 and a son who is 5, as well as a wire-haired Griffon named Curly
-          Is an owner of the Green Bay Packers with her husband #GoPackGo
-          Finds the beach is her happy place!
You can contact Lisa Zarda at 480-447-4987 or via email at (just wait until October, after conference season 😉)



CAE - ASAE Announces 131 Professionals Earned CAE Credential
WASHINGTON, DC — One hundred and thirty-one association executives recently earned their Certified Association Executive (CAE®) credential from the CAE Commission of ASAE, joining more than 4,300 industry leaders worldwide.

The Summer 2019 class of CAEs successfully completed the CAE examination administered nationwide on May 3, 2019. They will be honored, along with the Winter class of CAEs, during the 2019 ASAE Annual Meeting & Exposition in Columbus, August 10-13. A full list of the Summer 2019 class is at the end of the release.

“Congratulations to the new class of CAEs! Your commitment to increasing your knowledge of association management practices, combined with your ongoing commitment to the community, will help your career and improve the organizations you serve,” said Lowell M. Aplebaum, CAE, chair of the CAE Commission and CEO & Strategy Catalyst for Vista Cova.

The CAE Program elevates professional standards, enhances individual performance, and designates those who have acquired and have demonstrated the knowledge essential to the practice of association management. The CAE Program is accredited by the National Commission for Certifying Agencies (NCCA).

The next CAE examination will be administered on December 6. The application deadline is September 27. For more details about the CAE exam, visit


Congratulations to Arizona's two new CAEs!  

Meghan Hyatt, CAE
Executive Director, The National Elder Law Foundation
Tucson, AZ

Diana Smith, CAE (also a member of AzSAE!)
Director of Local Chapters, American Institute of Architects of Arizona
Phoenix, AZ





The Certificate of Completion (CCL) in Meeting and Event Management is designed to prepare students to work in the role of a “meeting planner” for the hospitality, corporate and non-profit industries. The Meeting and Event Management program of study will prepare students to fully qualify the needs of the industry.

Click here to download Program Brochure


Lodestar Center Nonprofit NewsClick here to read the latest Newsletter





Leadership Forum

Thursday, September 26th


Live Webinar: Ethics in the Association Work Place

Thursday, September 26th


Live Webinar: The MPLC Umbrella License
Thursday, October 10th


Live Webinar: The Successful Mentoring Mindset

Wednesday, October 30th


November Luncheon with speaker Richard C. Onsager

Thursday, November 7th


55th Annual Awards Gala

Wednesday, December 4th 



Effective Communications - Back to the Basics

In our increasingly fast-paced, technology-driven world, the opportunities and options of ways to communicate with each other are decreasing. Electronic communication seems to be the way in which we engage with others a majority of the time. It can be highly efficient and effective and therefore, abundantly necessary because we are moving at such a rapid pace. But what is lost in this automated system we have created to connect with others? Is it really necessary to have deeper connections with those we come in contact with throughout our business and social lives? If we do want to have significant, operative relationships in conjunction with savvy technology, it might be time to revisit The Basics. Here are just a few simple but effective ways to make associations with others and without a phone or computer.



Article By Laura Taylor









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Scottsdale, AZ 85251

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10/28/2020 » 10/29/2020
2020 Executive Leadership Forum

November Annual Meeting and Luncheon